SilverAssist Acquires AidandAttendance.com

SilverAssist Announces Acquisition of Leading VA Benefits Online Application Service, AidandAttendance.com

With millions of veterans and their spouses eligible for VA Pension benefits, SilverAssist looks to expand financial education and support to families as they navigate their senior years. 

New York, NY June 8, 2022 – SilverAssist announces the acquisition of AidandAttendance.com, a leading VA benefits eligibility and web-based application service, deepening its comprehensive foothold in the eldercare industry. Aidandattendance.com is the first of its kind to develop a software that simplifies the exceedingly complex application process, enabling families to seamlessly apply and secure additional income often months ahead of applying on their own.

In 2021, the US Department of Veterans Affairs estimated that only 189,800 wartime Veterans and 139,800 surviving spouses were using this pension. To put that number into perspective, in 2018 the US Census Bureau estimated there were 1.79 million veterans from the Korean War and WWII alone, leaving out masses of eligible Vietnam Veterans, American Merchant Marines, Gulf War Veterans and all of their surviving spouses. There is an incredible need and opportunity to invest resources into finding and educating more families that this VA benefit is available to them.

“I am passionate about educating veterans, spouses and their families on the VA’s Aid and Attendance Pension that may be accessible to them because of military service to our country. The Aid and Attendance benefit application spans 30+ pages plus supporting documents and a simple mistake can mean months of delays and extreme financial burdens placed on families,” says Emily Schwarz, President of AidandAttendance.com. “We built a platform that enables people to easily apply by cross-checking answers and guiding them through the application. Our mission to simplify the process for veteran families fits perfectly into the SilverAssist portfolio, and we are excited to continue helping the senior community access the resources they need to pay for care.”

This acquisition comes on the heels of the recent formulation of SilverAssist, led by seasoned digital media and technology executive, Greg Mason and financially backed by Growth Catalyst Partners, a leading middle-market private equity firm.

“We uncovered an opportunity to weave VA benefits technology into our in-house financial solutions, and what AidandAttendance.com developed to assist a growing market of tech-savvy caregivers fits undeniably into our comprehensive product suite,” says Greg Mason, CEO of SilverAssist. “In a resounding effort to extend clarity and financial options to seniors and their caregivers, especially our veteran families, we are thrilled to add AidandAttendance.com into our portfolio of services.”

This announcement further solidifies SilverAssist’s mission of connecting seniors and their families to trustworthy information, expert guidance and quality services. SilverAssist has already doubled its corporate employee count adding key industry executives including Kurt Tietjen, formerly Chief Traffic Officer of Purch, Jeff Ropelato, former executive of TopTenReviews (now Future plc), and Annie McGuire, formerly of business.com (now Centerfield Inc).

 

About SilverAssist

SilverAssist is a comprehensive senior assistance platform, connecting seniors and their families with trustworthy information, expert guidance, and quality services to simplify senior life. Comprised of four major portfolios, SilverAssist offers insights and complementary advisory services into home care, senior communities and financing options to empower families to provide the best care for their loved ones.

More information about SilverAssist and its services, Elderlife Financial, AidandAttendance.com, Care Changes and FamilyAssets, can be found at www.silverassist.com.

 

About AidandAttendance.com

AidandAttendance.com is the most time-efficient and cost-effective way to understand and apply for the Department of Veterans Affairs’ Aid and Attendance Pension benefit which helps pay for the high cost of senior living and home care. Veteran families and professionals can complete our free 5-minute eligible survey to determine if they are ready to apply. Those who currently meet the VA’s four criteria can utilize AidandAttendance.com’s innovative application software to successfully complete the lengthy paperwork in about one hour. To learn more, visit www.aidandattendance.com.

 

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The SilverAssist Difference; Holistic Family Journey to Care 

As people age, oftentimes their care needs tend to increase. The journey to receiving senior care can be confusing and complex. Whether you\’re a family or a community partner visiting our page today, you’ll see the dedication and work we put into helping seniors and their families ease the complexities at every stage of their journey. We want to make sure our families find the right fit in a community or home care option and receive the care they need and deserve. 

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