Our mission

We connect seniors and their families with trustworthy information, expert guidance, and quality services to simplify senior life.

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Our motivation

While our team is strategically comprised of data architects, content gurus, expert advisors and financial consultants, at the end of the day, we’ve been there. We have aging family and spent hours combing through sites trying to gather information on what care is needed, communities near me, and how to pay for it.

That’s why we came together to create a unified portfolio of sites and services, rich with information, from the initial realization that additional care is needed to wherever families are in the silver care journey. We’re here to connect families with informational guides, financial assistance, and to communities that can give the best personalized care. We needed the help and now we’re passing it on to you.

The company

Latest Newslatest-news

Through our strategically curated portfolio of senior services and informational resources, SilverAssist guides seniors and their families through the most challenging years, at any point or any time.

Our team

Join the teamlatest-news
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President
Elderlife Financial

Joe Goelzhauser

Financial services and real estate professional. Passionate about people, strategy, senior care, and afternoons on the golf course.

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VP, CREATIVE
SilverAssist

Mark Hardin

Fun-loving, passionate creative with 20+ years of experience in design, brand, marketing, UX, product as well as team and culture building. Art and illustration fill all the free time.

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COO
Elderlife Financial

Ritika Kapoor

Knowledgable operations expert driven to increase efficiency across organizations. 10 years experience in finance, operations and senior living. Passionate about helping seniors age gracefully.

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PRESIDENT
Care Changes

Danny Leonhardt

Passionate about helping families and dedicated to the senior living industry with over 18 years of experience in advisory services, lead generation and partnership development.

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CEO
SilverAssist

Greg Mason

Seasoned digital media and technology leader with extensive experience developing teams and brands which inform and help people solve problems. Weekend warrior cyclist.

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CFO
SilverAssist

Paul Mastronardi

Experienced financial leader, with over 25 years of experience in media and digital properties, bringing a hands on creative approach to growth management and development.

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VP, MARKETING
SilverAssist

Annie McGuire

Experienced marketer, passionate about data-driven innovation, customer-centric solutions, brand development and, of course, soccer.

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VP, REVENUE
SilverAssist

Jeff Ropelato

Revenue Optimization expert, strong analytical background, with technical skills to handle complex business integrations and to use technology to solve problems.

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VP, Sales
Elderlife Financial

Emily Schwarz

Kind-hearted, senior industry leader with a mission to educate families and professionals about little-known VA Benefits that pay for care.

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VP, CONTENT & SEO
SilverAssist

Kurt Tietjen

An experienced online media executive with 30 years of digital experience in Finance, Operations, Content, Audience Growth and Search Optimization.

Contact Us

Contact us at info@silverassist.com or fill out the form below.