SilverAssist privacy policy

Privacy Policy

Last Updated: April 24, 2023

Introduction

This Privacy Policy applies to information collected, stored, or shared by all of the following companies (collectively referred to as the “Company” or “we”):

  • SilverAssist;
  • FamilyAssets;
  • CareChanges;
  • ElderLife; and 
  • Aid+Attendance.

This Privacy Policy does not apply to Oasis Senior Advisors which has a separate Privacy Policy.

This Privacy Policy describes the type of information about you (“Personal Data”) that we may collect from you or that you may provide in connection with services provided by the Company (“Services”) and our practices for collecting, using, maintaining, protecting, and disclosing that information. This Privacy Policy applies to the information we collect:

  • On our Website(s) (“Website”);
  • Directly from you;
  • In email, text, mail, or other electronic messages or through your direct communication with our employees; or
  • In connection with financial products or services provided by us (such information, “Personal Financial Data”).

Please note that we may use, maintain, or disclose your Personal Data, including Personal Financial Data, even if you are no longer using our Website or our Services. 

Please read this Policy carefully to understand our policies and practices regarding your Personal Data and how we will treat and collect it. By accessing, visiting, or using the Services, you acknowledge your understanding of this Privacy Policy. If you do not agree with the contents of this Privacy Policy, you should not access, visit, and/or use the Service. 

This Privacy Policy may be modified at any time without prior notice to you. Your continued access, visitation, and/or use of the Service will constitute your acceptance of any changes or revisions to this Privacy Policy. The date at the top of this page will change when the Policy is revised, and such date change will be your notification that this Policy has changed. 

Definitions of Terms Used in this Policy

“CCPA” means the California Consumer Privacy Act of 2018, Cal. Civil Code § 1798.100 et seq. and its implementing regulations.

“Device” means any computer, tablet, mobile phone, or any other device capable of accessing the Service.

“Personal Data” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, Device, or household. Anonymous, de-identified, or aggregate information is not Personal Data.

“Sensitive Personal Information” means personal information that reveals (a) consumer’s Social Security or other state identification number; (b) a consumer’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; (c) consumer’s geolocation; (d) consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership; (e) the contents of a consumer’s mail, email, or text messages, unless the business is the intended recipient of the communication; and (f) consumer’s genetic data. In addition, “sensitive personal information” includes processing of biometric information for purposes of identifying a consumer; personal information collected and analyzed concerning a consumer’s health, and personal information collected and analyzed concerning a consumer’s sex life or sexual orientation.

“Service” or “Services” means the utilization of the website, mobile site, application, email/text/SMS campaign, event, and/or other activity, offering, or publication provided by us, and any other action taken by us in relation to the Site or your use of the Site.

“Service Provider” has the same meaning as set forth in the CCPA, which in general means a for-profit legal entity to whom we disclose Personal Information for processing on our behalf for a “business purpose” (as defined in the CCPA) pursuant to a written contract.

“Third-Party Business” means any third party unaffiliated with us to whom we disclose Personal Data, including clients or partners who advertise, market and sponsor their goods and services, consumer data suppliers and resellers, data enrichment providers and aggregators, social media and social networking services, advertisers, and any other businesses that assist us with our Services. 

“We,” “Us,” “the Company” and “Our”, whether capitalized or not, refers to SilverAssist, and its subsidiaries, affiliates and other related entities.

“You” or “Your,” whether capitalized or not, means all those who access, visit and/or use the Service.

Children Under the Age of 16

Our Website is not intended for children under 16 years of age. No one under the age of 16 may provide any information to or on our Website. We do not knowingly collect Personal Data from children under 16. If you are under the age of 16, do not use or provide any information on our Website or on or through any of its features, register on our Website, use any of the interactive or public comment features of our Website, or provide any Personal Data to the Company, including your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received Personal Data from a child under the age of 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under the age of 16, please contact us at info@silverassist.com.

Information We Collect and Receive About You

We may receive or collect several types of Personal Data (each, a “Personal Data Category”), such as the information described below, information you provide to us, as well as information we collect through automatic data collection technologies as described below (e.g., usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies).

Personal Data Category Examples
Identifiers Real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

Some personal information included in this category may overlap with other categories.
Characteristics of protected classifications under California or federal law Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy, or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information)
Commercial information  Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies
Internet or other electronic network activity information  Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement
Professional or employment-related information Current employment information
Inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes

While we generally do not obtain biometric, insurance, or medical information, we may do so when such Personal Data is necessary to offer you certain services or where otherwise permitted by law.

How We Acquire Your Personal Data 

Personal Data You Provide. You may provide Personal Data to us:

  • When you fill out forms or fields through our Website;
  • When you sign up for any newsletters or other materials, or other products and Services through our Website;
  • When you provide information to us through a third-party application, Service, or website (including social media websites (i.e., Facebook, LinkedIn, Twitter, or others)); or
  • When you communicate with us or request information about us or our Website, whether by email, telephone, or otherwise.

Personal Data Acquired from Third Parties. We may acquire your Personal Data from third parties. For example, we may purchase or otherwise acquire Personal Data from third-party consumer data suppliers/resellers, data aggregators, advertising networks, data analytics providers, internet service providers, operating systems and platforms, data brokers, business contact databases, government entities, and our parent, subsidiaries, affiliates, and other related entities. 

Personal Data Automatically Collected. As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website. We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Please contact us at info@silverassist.com if you would like to opt out of behavioral tracking on this website and learn how we respond to web browser signals and other mechanisms that enable consumers to exercise choice about behavioral tracking.  Otherwise, please note that we do not respond to browser do-not-track (DNT) signals.

The information we collect automatically includes statistical data and helps us improve the Website and deliver a more personalized service to you. It also enables us to (a) estimate the number of users of our Website and usage patterns; (b) store information about user’s preferences so that the Website can be customized for users; (c) recognize users when they return to the Website; and/or (d) present search results more quickly.

Various technologies used for such automatic data collection may include:

  • Cookies. A cookie is a small file placed on the hard drive of your computer. We and our partners, including advertisers and Service Providers, use cookies to help us know when you are logged on, provide you with features based on your preferences, and understand how you interact with and use our Website. You may refuse to accept browser cookies by activating the appropriate setting on your individual browser. If you refuse cookies, you may still use the Website, but you may be unable to access certain parts or features of the Website. Unless you have refused cookies, our system will issue cookies when you direct your browser to our Website. Third parties also use cookies to collect and store information about your use of the site, or to display advertising based on your browsing and navigation activity. Your Device or browser may include an option that allows you to disable Local Device Storage.
  • Flash Cookies. Certain features of our Website may use local storage objects (LSOs or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. Third parties with whom we partner to provide certain features on the Website or display certain advertising use LSOs such as HTML5 Storage to collect and store information.
  • Web Beacons. Our Website pages and emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that allow us to count users who have visited certain pages, gauge the popularity of certain Website content, track the opening of certain emails, track users’ movements around the Website, gather demographic information about users, or collect related statistics.
  • Log Files. Our Website, like most websites, gathers certain information automatically and stores it in log files, including information such as Internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), operating system, date/time stamps, and web pages visited or accessed. We may combine this automatically collected information with other information we collect about you. It enables us to (a) improve Services we offer you; (b) improve marketing, analytics, or site functionality; and (c) keep track of your consent to receiving Services or communications from us or third parties. If we link such information with personally identifiable information in a manner that identifies a particular individual, then we treat all such information as personally identifiable information under this Policy.

How We Use Personal Data

In addition to the uses described above, we may also use Personal Data for other lawful business purposes such as customer service support. For example, we may use Personal Data to confirm and complete transactions requested by you, verify information you provide to us, provide you with administrative notices, provide you with information, products, or Services that you request from us, notify you about changes to our Website or Services, and contact you ourselves or through our partners by telephone, email, mail, or other communications with updates, promotional materials, surveys, offers, quotes, personalized information, and other information from us or our business partners. 

How We Disclose Personal Data

Third Parties with Whom We May Share Your Personal Data. 

We may disclose your Personal Data to the following categories of third parties:

  • Service Providers
  • Third-Party Businesses
  • Affiliates
  • Government and law enforcement officials
  • Persons involved in an acquisition of our business or assets

Service Providers. We may share your Personal Data with Service Providers that perform services for us, but only for the purpose of and to the extent necessary to perform those services.

Third-Party Businesses. We may sell, share, and transfer Personal Data to the following types of Third-Party Businesses: 

  • Clients or partners who advertise, market and sponsor their goods and services; 
  • Consumer data suppliers/resellers, data enrichment providers, and aggregators;
  • Social media and social networking services; 
  • Other advertisers; and 
  • Businesses that assist us with our Services. 

In all such cases, your Personal Data may be used by us and by such Third-Party Business(es) for its own purposes, each pursuant to its own policies. 

Affiliates. We share your Personal Data with our parent, subsidiaries, affiliates and other related entities, and our advisors, including lawyers, consultants, accountants, and others, for all purposes described in this Section.

Marketing Communications. We may use your Personal Data to communicate with you about new features, events or Services offered by us and Third-Party Businesses, including our advertising, marketing, and sponsorship clients.

Health, Safety, and Legal Requests. We may share your Personal Data for purposes of health, safety, and other matters in the public interest. We may also share your Personal Data to cooperate with official investigations or legal proceedings brought by or otherwise involving government and/or law enforcement officials, as well as private parties, including, for example, in response to subpoenas, search warrants, court orders, or other legal process. We may also use Personal Data to protect our rights and property and those of our agents, customers, and others including to enforce our agreements, policies, and terms of use.

Transfer or Sale of Our Business. If the Company or its parent, subsidiaries, affiliates, or other related entity or entities is involved in a business transaction, including the purchase, sale, lease, merger, amalgamation, or any other type of acquisition, disposal, securitization, or financing involving the Company or its parent, subsidiaries, affiliates or other related entity or entities, we may share your Personal Data in connection with such transaction. We may also share your Personal Data to legal, financial, insurance, or other advisors in connection with such business transaction or management of all or part of our business or operations.

Aggregated Data. We may disclose aggregated information about you without restriction. We may take Personal Data and de-identify it either by combining it with information about other individuals (aggregating Personal Data with information about other individuals) or by removing characteristics (such as your name) that make the information personally identifiable to you (de-identifying Personal Data). We reserve the right to share, loan, rent, sell, or otherwise disclose such information to third parties at any time, for any lawful purpose, without notice or compensation to you.

Categories of Personal Data We Disclose 

We may disclose your Personal Data to a third party for a business purpose. In the preceding 12 months, we have disclosed the following Personal Data Categories for a business purpose:

  • Identifiers
  • Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))
  • Characteristics of protected classifications under California or federal law
  • Commercial information 
  • Internet or other electronic network activity information 
  • Geolocation data
  • Professional or employment-related information

Categories of Personal Data We Sell 

In the preceding 12 months, we have sold the following Personal Data Categories for a business purpose:

  • Identifiers
  • Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))
  • Characteristics of protected classifications under California or federal law
  • Commercial information 
  • Internet or other electronic network activity information 
  • Geolocation data
  • Professional or employment-related information

Accessing and Making Choices About Personal Data

Cookies. As stated above, a cookie is a small file placed on the hard drive of your computer. We and our partners, including advertisers and Service Providers, use cookies to help us know when you are logged on, provide you with features based on your preferences, and understand how you interact with and use our Website. You may refuse to accept browser cookies by activating the appropriate setting on your individual browser. If you refuse cookies, you may still use the Website, but you may be unable to access certain parts or features of the Website. Unless you have refused cookies, our system will issue cookies when you direct your browser to our Website. Third-party partners of our Website also use cookies to collect and store information about your use of the site or to display advertising based on your browsing and navigation activity.

Requests for Quotes, Information, and Services from Service Providers

  • As noted above, we may share Personal Data with Service Providers when you use our Website to obtain or request a quote, services, or information from third parties (an “Inquiry”). The Service Providers may be determined subsequent to your Inquiry (e.g., after you talk to a family advisor or by an automated matching algorithm). IF YOU SUBMIT AN INQUIRY, SERVICE PROVIDERS MAY CONTACT YOU DIRECTLY VIA MAIL, TELEPHONE, TEXT MESSAGE, FAX, EMAIL, AND OTHER MEANS OF COMMUNICATION. IN ORDER TO ASSIST YOU IN FINDING SENIOR CARE, YOU MAY RECEIVE CALLS FROM OUR LEAD PARTNERS OR SERVICE PROVIDERS AS A CONSEQUENCE OF SUBMITTING AN INQUIRY THROUGH OUR SERVICES, EVEN IF YOU ARE ON THE NATIONAL DO NOT CALL REGISTRY OR ANY OTHER DO NOT CALL REGISTRY. THE FCC MAY VIEW THESE CALLS AS TELEMARKETING CALLS.
  • If you are matched with Service Providers, you expressly consent to the Service Providers conducting any research necessary to provide you with information related to your Inquiry. Service Providers may need to share Personal Data to conduct such research. If you do not want Service Providers to conduct necessary research to provide you with information for your Inquiry, then you should not submit an Inquiry.
  • Please note that if you submit an Inquiry through our Website and we share Personal Data as described above in connection with your Inquiry, you will not have the opportunity to opt out of the disclosure of Personal Data in connection with that Request.

Data Security

Security Measures. We take reasonable security measures to protect against unauthorized access to, or unauthorized alteration, disclosure or destruction of, Personal Data. Such measures include the following:

  • We protect our systems and networks from the Internet with Firewall systems.
  • We employ intrusion detection software and monitor for unauthorized access.
  • We maintain and selectively review activity logs, to prevent unauthorized activities from occurring within our computing environment.
  • We use encryption technology to protect certain sensitive information that is transmitted over the Internet.
  • We control access to your information inside our company by limiting employee access to systems and data based on business requirements.
  • We build information security into our systems and networks by following our Information Security Policy and Standards. These documents are based on internationally respected security standards, applicable laws and regulations, and industry-based ‘best practices’.
  • We provide information security awareness courses and materials to our employees, to educate and motivate them in applying our Information Security Policy and Standards to their job every day.
  • Our employees are responsible for upholding our Information Security Policy and Standards.

While we try to prevent accidental loss and unauthorized access, use, alteration, and disclosure of Personal Data with certain physical, electronic, and managerial procedures, no method of transmission or electronic storage is 100% secure, and we cannot guarantee full security. 

Your contribution is important to protect the security of your access to our Services. You are responsible for maintaining the confidentiality of your password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur on your account or with your password. In the event that the confidentiality of your account or password is compromised in any manner, you will notify SilverAssist immediately. SilverAssist reserves the right to take any and all action, as it deems necessary or reasonable, to ensure the security of the Website and your account. You can help prevent unauthorized access by following these security tips:

  • Protect your user ID (username) or password, by keeping it unique and known only to you. These are keys for accessing your information on our system. Please protect them.
  • Choose a password that is at least 6 characters, a combination of letters and numbers, and difficult to guess. Avoid using an easily guessed password such as a word found in the dictionary, your name, your significant other’s name, your pet’s name, or your birthday.
  • Avoid writing your password in a place where others can view it. 
  • Use the “LOGOUT” button to log out from the Website upon completion of your transactions on the Website and close your browser software. Upon log out, you will receive a message confirming that you have successfully logged out. Failure to log out could endanger the security of your personal information by potentially allowing others using the same computer to access information saved or cached in the memory of the browser. 

No Liability for Breach. You use our Website and Services at your own risk, and we do not promise or guarantee, and you should not expect, that Personal Data will always remain private. In the event that an unauthorized third party compromises our security measures, we will not be responsible for any damages directly or indirectly caused by an unauthorized third party’s ability to view, use, or disclose Personal Data. 

Breach Notification. If we believe the security of your Personal Data in our possession or control may have been compromised, we may seek to notify you subject to applicable laws and regulations governing such notifications.

Rights of California Residents. The CCPA grants residents of California certain rights with respect to their Personal Data. 

Special Notification Regarding Personal Financial Data

Federal law gives consumers the right to limit some, but not all, sharing of your Personal Financial Data. Federal law gives you the right to limit only:

  • Sharing information about your creditworthiness for affiliates’ everyday business purposes;
  • Affiliates from using your Personal Financial Data to market to you; and
  • Sharing your Personal Financial Data for nonaffiliates to market to you.

To limit such sharing of your Personal Financial Data, please contact us by email at privacy@silverassist.com or in writing at:

SilverAssist

ATTN: Legal Department

100 Bluegrass Commons Blvd.

Bldg. 1, Ste. 120

Hendersonville, TN 37075

Special Notification for California Residents — Your California Privacy Rights

Under the California Consumer Privacy Act of 2018 (“CCPA“), California residents have certain rights around Silver Assist’s collection, use, and sharing of their Personal Data, except that the rights granted to California residents under the CCPA do not apply to Personal Financial Data protected under Federal law.  

California Do Not Track Disclosure: California Business & Professions Code Section 22575(b) provides that California residents are entitled to know how a website operator responds to “Do Not Track” (“DNT”) browser settings. DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked, such as by third party ad networks, social networks, and analytic companies. We do not currently take actions to respond to DNT signals because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a DNT standard once one is created. For information about DNT, visit All About DNT.

California residents have the following rights under the CCPA:

  • The right to know the ways in which we collect, use, share, disclose, and otherwise process your Personal Data;
  • the right to know the categories of Personal Data we have collected about you;
  • the right to know the categories of sources from which Personal Data is collected, sold or shared, and to whom;
  • the right to know our business or commercial purpose for collecting, selling, or sharing your Personal Data;
  • the right to know the categories of third parties to whom we disclose your Personal Data;
  • The right to know the specific pieces of your Personal Data that we hold;
  • The right to request the deletion of your Personal Data, subject to several exceptions;
  • the right to request that we limit the use and disclosure of Sensitive Personal Information collected about you;
  • the right to request that we correct inaccurate Personal Information that we have about you;  The right to opt out of the sale of your Personal Data; and
  • The right not to be unlawfully discriminated against for exercising these rights.

Exercising Your Rights Under the CCPA

We will not discriminate against you for exercising your rights under the CCPA. We may take reasonable steps to verify your identity before fulfilling your request to know or delete. For example, we may seek to establish your identity by matching information that you submit alongside your request with information that we have on our records. We may also ask for supplemental information as needed to establish your identity.An agent may submit a request on your behalf, but you must verify that your agent is authorized to do so.You may send your request for access to that Personal Data or request deletion by email to privacy@silverassist.com or in writing at:

Silver Assist

ATTN: Legal Department

100 Bluegrass Commons Blvd.

Bldg. 1, Ste. 120

Hendersonville, TN 37075

California’s “Shine the Light” law, California Civil Code §1798.83, gives California customers the right to prevent our disclosure of their Personal Data to third parties for those third parties’ direct marketing purposes, and requires certain businesses to respond to requests from California customers asking about the business’ practices related to disclosing Personal Data to third parties for the third parties’ direct marketing purposes. Please submit such requests using the contact information above.

California privacy rights requests must include the reference “Request for California Privacy Information” in the subject line, and in the body of the message, and must include an email address or mailing address that we may use for the response. We reserve the right not to respond to requests submitted other than as specified above.

You have the right to request that we delete any of your Personal Data that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our Service Providers to delete) your Personal Data from our records, unless an exception applies. We may deny your deletion request if retaining the information is necessary for us or our Service Provider(s) to:

  • Complete the transaction for which we collected the Personal Data, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • Debug products to identify and repair errors that impair existing intended functionality.
  • Exercise free speech rights, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  • Comply with a legal obligation.

Make other internal and lawful uses of that information that are compatible with the context in which it was  provided. You have the right to request that we limit the use and the sharing of your Sensitive Personal Information to what is reasonably commercially necessary to perform our Services. 

If you opt out of the sale of your Personal Data, we may still share your Personal Data with third parties if those transfers are not sales, such as with our Affiliates or our Service Providers.

Response Timing and Procedures

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your Personal Data that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.